Hard sell: Environment initiatives for the poor

Creating a sustainable business is hard enough in the developed world. But in important emerging markets it can be more difficult still. When Harish Hande set up India’s Solar Electric Light Company (Selco), in 1995 with the aim of providing cheap, clean solar energy to the nation’s rural poor, he quickly ran into a series of barriers. Money was a big problem: India had few financial institutions willing to invest in renewable energy projects. He also needed to develop a method of distribution. Read more: http://www.ft.com/cms/s/0/4ceed98c-8942-11e1-bed0-00144feab49a.html#ixzz...

Author: 
James Crabtree
Source: 
Financial Times
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